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For interior designers, builders, and architects who want a social media presence that fills the calendar, not one that quietly collects dust between projects.

Social media management for designers, builders, and architects who'd rather be on site than online

Most design and build businesses post in bursts, then go silent for weeks. Clients who were ready to reach out see an inactive account and assume you're booked up or out of work. They book someone else instead.

A consistent posting strategy keeps you visible in the exact moment someone's ready to hire, whether they're scrolling through their feed or checking whether your work still looks current.

People scroll past businesses that've gone quiet.

AND THAT SILENCE IS COSTING YOU PROJECTS

Your work gets discovered online.

IN TODAY'S MARKET

87%

87% of interior designers use social media for business

90%

87%

of homeowners use social platforms during their contractor selection process

of architecture firms use LinkedIn for B2B marketing, with 75% citing it as their top lead source

What We Build โ€” OpenHouse Marketing

What We Build

The pieces behind a portfolio that actually books consults.

We don't schedule a handful of posts and hope something sticks. Every OpenHouse account is planned, shot, and captioned around one goal: turning followers into booked consultations.

01

A Plan Built Around Your Pipeline

Every post has a purpose, tied to the projects you're actually trying to book

02

Content That Looks Like Your Builds

Styled and shot to match your finished spaces, not pulled from a generic template

03

Captions In Your Voice

Written so it sounds like you, never like a stock caption bank

04

Built For How Clients Actually Scroll

Formatted for saves, shares, and the way homeowners browse for inspiration

A strong presence turns casual scrollers into people who already trust you enough to reach out.

Shows the homeowners, developers, and trade partners you actually want that you're built for their kind of project.

THE RIGHT-FIT FILTER

Answers the budget, timeline, and process questions sitting in a client's head before they ever fill out a form.

THE PRE-CALL CONVINCER

Turns anonymous scrollers into names and inboxes you can actually follow up with.

THE FIRST TOUCHPOINT

What your marketing should be doing for you.

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Shows which builds and rooms are actually driving interest, so we can do more of what works.

PERFORMANCE TRACKER

Moves someone from browsing your portfolio to booking time on your calendar.

THE NEXT-STEP GUIDE

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Reviews, finished spaces, and behind-the-scenes shots that earn trust from people who've never stepped onto your site.

CREDIBILITY BUILDER

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CLIENT STORY

A London, Ontario home staging company had stunning before and afters, but they weren't consistently connecting with the realtors and contractors who needed them. We rebuilt their Instagram strategy to tell the story behind every space, created content that spoke directly to realtor pain points, and opened the door to partnerships with local industry partners.

The result: consistent referrals, steady partnership inquiries, and a marketing machine that runs without eating up their time. They stage. We market.

BILL ยท PRIVATE LENDER ยท OPENHOUSE CLIENT

OpenHouse did a fabulous job setting up our new website. The difference from the older version is incredible. We bought into the White Glove service and our account just hums along with barely any time spent on our end.

Your work needs
the right audience

A clear path from curious to booked

More applications started

Content planned ahead, not thrown together

NO MORE CAMERA ROLL SCRAMBLES

Not buried under whatever posted last

YOUR LATEST WORK GETS AIRTIME

What shifts once your posts are actually working for you

One reliable presence, always on

Consistent without the effort

Still found on Pinterest and Google, months later

OLD POSTS KEEP WORKING

A feed that actually looks current

REFERRAL PARTNERS SEE YOU'RE ACTIVE

NONE OF THIS HAPPENS BY POSTING WHEN YOU REMEMBER TO.

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Most designers, builders, and architects avoid social because there's no time. We build your content plan around what you're already capturing: phone photos from site visits, progress shots, walkthroughs.

We turn that raw material into polished, intentional posts. You approve, we post.

You don't need to become a content creator to have a strong feed.

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A COMMON CONCERN, ANSWERED

Content We Build In โ€” OpenHouse Marketing

Content We Plan Around Your Projects

Content built to do more than look nice.

Every account needs more than pretty photos. We build in the content formats that actually turn a follower into someone reaching out.

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Portfolio Highlight Series

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Before & After Reveals

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Client Testimonial Features

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Behind-the-Build Content

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Design Tip Email Prompts

Why a Design & Build Specialist โ€” OpenHouse Marketing

Why Work With a Design & Build Specialist

We know your industry inside and out.

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We understand the client journey from first inspiration photo to signed contract

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We write differently for homeowners, developers, and trade partners

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We know how referral relationships with realtors, contractors, and vendors actually work

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We build content around your existing portfolio and aesthetic, not a generic template

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We know which platforms and formats actually drive consult requests in this industry

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We post, manage, and report monthly, adjusting the plan as we learn what's converting.

MANAGE & REPORT

We review what's currently working, what isn't, and build a plan around your goals.

AUDIT & STRATEGY

From the first sketch of a strategy to fully managed social media

You'll always know where things stand. Most accounts are fully
set up and posting within two weeks.

We plan the shoot list or content sources, write every caption, and build out the schedule.

CONTENT & CALENDAR

the full process

Questions we hear most often!

Frequently Asked Questions

Can you keep a project private until we're ready to reveal it?

Yes! Many builds and designs need to stay quiet until a client signs off, a reveal is staged, or a feature goes live. We build a schedule around your timeline, not the other way around.

We usually have several projects going at once, at different stages. Can you manage content across all of them?

Yes! We build one calendar that pulls from every active project, whether it's a groundbreaking, a mid-build progress shot, or a finished reveal, so nothing gets missed while you're focused on the work itself.

Do you only post finished projects, or can you work with renderings and concept work too?

Both! For architects and builders especially, we often build content around the design process itself, renderings, site plans, and progress, not just the final walkthrough.

Can you tag and credit the trade partners, vendors, and photographers we work with?

Yes! Proper tagging is part of the plan. It strengthens the referral relationships you already have with realtors, contractors, and other trades.

Which platforms do you manage?

Primarily Instagram and Pinterest, where most homeowners and design clients actually search and save inspiration. We add LinkedIn for architects and builders working with commercial or developer clients.

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Your best builds
shouldn't rely on luck.

A well-run portfolio turns people who are just looking into people who are ready to book. Let's build one that actually works while you're focused on the job site.

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Brands designed to connect, stand out, and feel intentional. Every detail is built with strategy, personality, and a strong visual presence.