Most design and build businesses post in bursts, then go silent for weeks. Clients who were ready to reach out see an inactive account and assume you're booked up or out of work. They book someone else instead.
A consistent posting strategy keeps you visible in the exact moment someone's ready to hire, whether they're scrolling through their feed or checking whether your work still looks current.
87% of interior designers use social media for business
of homeowners use social platforms during their contractor selection process
of architecture firms use LinkedIn for B2B marketing, with 75% citing it as their top lead source
Shows the homeowners, developers, and trade partners you actually want that you're built for their kind of project.
Answers the budget, timeline, and process questions sitting in a client's head before they ever fill out a form.
Turns anonymous scrollers into names and inboxes you can actually follow up with.
What your marketing should be doing for you.
Shows which builds and rooms are actually driving interest, so we can do more of what works.
Moves someone from browsing your portfolio to booking time on your calendar.
Reviews, finished spaces, and behind-the-scenes shots that earn trust from people who've never stepped onto your site.
CLIENT STORY
A London, Ontario home staging company had stunning before and afters, but they weren't consistently connecting with the realtors and contractors who needed them. We rebuilt their Instagram strategy to tell the story behind every space, created content that spoke directly to realtor pain points, and opened the door to partnerships with local industry partners.
The result: consistent referrals, steady partnership inquiries, and a marketing machine that runs without eating up their time. They stage. We market.
BILL ยท PRIVATE LENDER ยท OPENHOUSE CLIENT
OpenHouse did a fabulous job setting up our new website. The difference from the older version is incredible. We bought into the White Glove service and our account just hums along with barely any time spent on our end.
A clear path from curious to booked
Content planned ahead, not thrown together
Not buried under whatever posted last
One reliable presence, always on
Still found on Pinterest and Google, months later
A feed that actually looks current
Most designers, builders, and architects avoid social because there's no time. We build your content plan around what you're already capturing: phone photos from site visits, progress shots, walkthroughs.
We turn that raw material into polished, intentional posts. You approve, we post.
We post, manage, and report monthly, adjusting the plan as we learn what's converting.
We review what's currently working, what isn't, and build a plan around your goals.
You'll always know where things stand. Most accounts are fully
set up and posting within two weeks.
We plan the shoot list or content sources, write every caption, and build out the schedule.
Frequently Asked Questions
Yes! Many builds and designs need to stay quiet until a client signs off, a reveal is staged, or a feature goes live. We build a schedule around your timeline, not the other way around.
Yes! We build one calendar that pulls from every active project, whether it's a groundbreaking, a mid-build progress shot, or a finished reveal, so nothing gets missed while you're focused on the work itself.
Both! For architects and builders especially, we often build content around the design process itself, renderings, site plans, and progress, not just the final walkthrough.
Yes! Proper tagging is part of the plan. It strengthens the referral relationships you already have with realtors, contractors, and other trades.
Primarily Instagram and Pinterest, where most homeowners and design clients actually search and save inspiration. We add LinkedIn for architects and builders working with commercial or developer clients.