Simple Ways To Boost Online Engagement

Establishing and growing your social media presence can be a helpful tool to market your business and attract your target audience. One of the best ways to help establish your social presence is by increasing your engagement on your social media accounts! 

From a social media perspective, engagement is the interactions and activity received from your social media content. This includes likes, comments, reactions, and content shares. Curious about how engagement can help your business and marketing? We’ve outlined some of the top reasons below!

Understand Your Audience

Measuring the amount of engagement you receive on a post can help you learn about the content your audience is attracted to and want to see more of. As a mortgage or real estate agent, this can help you learn more about your target audience and use information about their likes and dislikes to attract them to your business and services.

Build Social Strategy

Measuring your account's engagement can also be a great gateway to building a social media strategy! Once you understand the kind of content that performs best, you’ll have a better idea of future content and what to avoid. 

Now that you understand how beneficial engagement is to your business, let’s dive into a few simple ways to boost and increase engagement on your social media profiles!

How Do I Boost My Engagement?

1. Post Consistently  

Consistency is key when it comes to boosting your online engagement. Consistent content increases your exposure, amplifies your content on social media algorithms, and tells your audience you’re reliable and easy to reach. 

 2. Post Relevant Content 

If you want your audience to engage with your content, you need them to care about it! Posting content that provides value to your audience will give them another reason to follow your account and regularly keep up with your posts. Put yourself in the perspective of your target audience when posting and reposting content, and ask yourself if the content is something they would care about.

Think about the topics piquing their interest right now, how you can incorporate them into your content, and use this tactic to attract your audience.

 3. Hold Contests & Giveaways

Contests and giveaways are a great way to increase engagement from your followers! Contests give your audience an extra incentive and motivation to interact with your content. Giveaway rules can be announced and shared through your social media stories or posts and encourage your audience to engage with your profile for an entry in the giveaway. 

This could mean liking and commenting on your post = 1 entry, and sharing your giveaway post = 2 entries! Feel free to get creative with the rules of your giveaway and what you choose to give away. For example, you may partner with local businesses to give away a gift basket or buy a gift card for the winner! 

4. Use A Call to Action  

Your words have power, so always use them to your advantage! The way you speak to your online audience can help motivate them to take action beyond viewing your posts. 

You may want to encourage your followers to tag a friend in the comments of your post or use language to direct them to give you a call for a free consultation. Using calls to action in your social media copywriting helps make it easier for your audience to engage with you. This is because you’re telling them exactly what they need to do to meet their needs!

 5. Engage Back 

Engagement is a two-way street! Don’t forget to engage with your audience as much as they do with you. This signals that your business is reliable, trustworthy, and even charismatic depending on your replies. Always respond to comments and DMs promptly, and go out of your way to leave comments/likes on your target audience's posts. 

This is a great strategy to help you build brand awareness and make your audience feel more like a friend, rather than someone to be bought. Opening up an authentic dialogue with your audience will motivate them to engage more and more.

What’s Next?

Ready to level up your business with timely content designed to speak to YOUR audience? Our services at OpenHouse Marketing are here to help busy agents! Enhance your marketing with our self-serve, industry-specific, social media content and marketing resources. 

Click here to learn more about our services and take your business to the next level!