Simple Do’s & Don’ts To Improve Your TikTok Experience
When it comes to running a business and marketing yourself effectively, social media apps like TikTok can be a great way to creatively push content, stay relevant, and showcase a different side of your business. Since the app burst into popularity we’ve seen countless brands, companies, and small businesses create viral video content that has helped with their growth, brand awareness, and more.
As a busy mortgage or real estate agent, we know it can be hard to make time to film content on top of your demanding schedule. We want to reassure you that TikTok doesn’t have to be hard. We have a few simple do’s and don'ts to improve your app experience and make creating content easier to manage. Let’s walk through some of our top TikTok do’s and don'ts!
Don’t: Fixate on going viral
Many people enjoy using social media and see it as a form of entertainment. At its core, apps like TikTok should be fun and enjoyable for everyone that uses them. One of the easiest ways to take the joy out of something is by taking it too seriously. For this reason, we encourage you not to fixate on going viral when you create content! Doing this puts immediate pressure on yourself and takes the fun out of the content you’re creating. When we fixate and stress over numbers and views, we begin to miss the mark on quality content that comes from fun and positive energy.
Do: Focus on making content you’re proud of
This next tip goes hand-in-hand with the point above! Instead of focusing on creating viral content, focus on making content that you’re proud of. One of the reasons TikTok has risen to popularity is because of the level of authenticity so many users express online. When you create content with the intention and feeling that you’re proud of what you’ve created, you’re allowing yourself to have fun, be creative, and stay true to yourself. Viewers will resonate with your content when they see the personality behind the business. Never post for the sake of posting or to push content out there, post content you’re proud of!
Don’t: Forget to engage
Part of building a sustainable following on TikTok means thoughtful engaging with your audience. If you’ve posted a video that performs well with a range of different comments, don’t forget to respond to them! This will help you build a relationship with your followers and show other viewers that you care about your audience. TikTok even has a function that allows you to respond to certain comments with a full video response. Don’t forget to engage and more importantly, don’t overlook the impact that thoughtful engagement can have.
Do: Search and use trending sounds
One of the best ways to help your content be seen is by searching and using current trending sounds on the TikTok app! Using trending sounds will not only help boost your content by working with the TikTok algorithm, but it’ll help you come up with content ideas and inspiration from what’s trending. One of the best ways to come up with new video content is to look at current trending sounds, watch the kind of videos people are making and put your own industry spin on the trend.
Don’t: Violate any TikTok guidelines
Like any social media platform, TikTok has its own set of rules and guidelines. Take a quick look at these when creating your account or using the app to make sure you’re following the best practices. Violating any of TikTok’s guidelines may cost you an account suspension and set back the work you’ve put into marketing your business online- so always proceed with caution!
Do: Be authentic
One of the most appealing aspects of TikTok is how refreshingly authentic and unfiltered its content is compared to other social platforms. Use this to your advantage by showing your audience a side of your business that they wouldn’t normally be able to see. Try filming a day-in-the-life video to give your audience a glimpse into your routine and the person behind the brand. This kind of content will excite your audience and keep them engaged. Your unique personality will be your superpower on TikTok, so never shy away from being yourself and letting your audience have an intimate look into who you are.
Do: Use OpenHouse Marketing to enhance your TikTok content
So you’ve started applying our TikTok do’s and don'ts to your account, successfully landed new followers, and even a few leads for your mortgage or real estate business- what’s next? In order to sustain the followers you’ve gained from your TikTok content, you need to keep them engaged. The best way to do this is through consistent, high-quality content posting.
That’s where our team at OpenHouse Marketing comes in! We provide self-serve marketing resources for the real estate and mortgage industry. The best part is, we have a dedicated TikTok Hub with weekly trending sounds, video scripts, and more— so you can easily market your business and generate leads without spending countless hours struggling with your marketing.
Ready to take your business to the next level? Click here to learn more!
