Maximize Your Real Estate and Mortgage Business with Instagram Highlights
In the ever-evolving digital marketing landscape, staying ahead of the curve is essential for businesses looking to stand out. For real estate and mortgage professionals, Instagram has emerged as a powerful platform to showcase properties, connect with clients, and build a strong brand presence. One feature with immense potential for enhancing your Instagram strategy is "Highlights." In this blog post, we'll explore how you can leverage the Instagram Highlights feature to boost your real estate or mortgage business
What Are Instagram Highlights?
Instagram Highlights have curated collections of your Stories pinned to your profile, extending their visibility beyond the usual 24-hour lifespan of Stories. These Highlights appear right below your bio and offer a fantastic opportunity to organise and showcase your most valuable content.
Property Showcases: Create Highlight Albums for Listings
Showcasing properties is a cornerstone of real estate and mortgage businesses. With Highlights, you can create dedicated albums for your listings. Each album could contain Stories highlighting key features, property tours, and even client testimonials related to that property. This highlight will allow potential buyers or clients to access comprehensive information about properties they're interested in easily.
Educational Content: Offer Valuable Insights
Educational content positions you as an expert in your field and provides value to your audience. Use Highlights to compile informative content about mortgages, real estate trends, home-buying tips, and more. This approach establishes credibility and engages your audience with content that offers genuine value.
Behind the Scenes: Showcase Your Team and Process
People like to do business with people, not just brands. Use Highlights to offer a glimpse into the personalities behind your business. Introduce your team members, highlight your office culture, and showcase the process of listing a property or securing a mortgage. This transparency builds trust and fosters stronger connections with your audience.
Client Success Stories: Share Testimonials
Client testimonials are powerful tools for building trust. Create a Highlight album dedicated to success stories – videos or images of happy clients discussing their experiences working with you. These testimonials can speak volumes about your professionalism and dedication, compelling potential clients to choose your services.
Q&A Sessions: Address FAQs
Use Instagram Stories' interactive features, such as polls or question stickers, to collect frequently asked questions from your audience. Compile these questions and your insightful answers in a Highlights album. This highlight will address common concerns and showcase your willingness to engage and assist your followers.
Local Insights: Highlight the Neighbourhood
For real estate professionals, showcasing the neighbourhood is as important as showcasing the property. Create a Highlights album dedicated to local insights. Include information about schools, parks, entertainment options, and more. This highlight demonstrates your knowledge about the community, making you a valuable resource for potential buyers.
Instagram Highlights offers a dynamic way to showcase your real estate or mortgage business to a broader audience. By strategically curating your content into themed albums, you can effectively communicate your expertise, build trust, and engage with potential clients meaningfully. Embrace this feature to tell your brand story, highlight properties, and position yourself as a go-to resource in the competitive world of real estate and mortgages. Start leveraging Instagram Highlights today and elevate your digital marketing strategy to new heights.
Do you need help with your highlights and creating high-value content to include? Our team at OpenHouse is here to help! Get in touch with us today to learn about our services, marketing tools, and more.
