How To Leverage Housing Trends In Your Social Media Campaigns

As a mortgage agent, you know the importance of staying up to date with local housing trends. But did you know that understanding and leveraging these trends can also give your social media campaigns an extra boost? When used correctly, they can help you engage more effectively with potential customers and build trust in your brand. 

We're going to share our top five tips on how to leverage housing trends in your social media campaigns - so keep reading!

1. Share data-driven content  

It’s important to have reliable facts and figures when explaining any kind of trend or change in the housing market. Supporting your social campaign with reputable sources will communicate your professionalism and trustworthiness to your audience. 

Data driven content can also help to enhance the key messaging in your social media campaign. For example, if you’re creating a social media campaign promoting your mortgage renewal services, including statistics about the benefits of those who renew the terms of their mortgage versus keeping the same terms, will help communicate your point and motivate your audience to take action from your advertisement. 

2. Highlight relevant market news 

There’s always something happening in the real estate world, so use this to your advantage by highlighting any major developments or changes that may affect potential buyers or sellers. This is a great way to keep your followers informed and engaged while promoting your services. 

Tip: make sure you link back to reputable sources so readers can do further research if they want more detailed information! 

3. Simplify information for your audience  

As a mortgage agent, you need to make sure that your social media campaigns provide information in a way that is easy for your audience to understand. Consider breaking down the trends into simple terms that can help people understand what's going on with the housing market. This will not only make it easier for them to digest, but also give them an understanding of how these changes may affect their home buying journey. 

By simplifying the data points and trends, you'll be able to leverage this information and reinforce your own key messaging in your campaign – helping potential customers feel informed and confident as they navigate through their own homeownership journey!

4. Use visuals 

A picture says a thousand words - so don’t forget to use visuals in your social media campaigns! Using infographics, illustrations, or videos that explain current market conditions can help make understanding them easier for potential buyers and sellers. 

Not only is this helpful for those who may not understand the nuances of the market, but it also offers an engaging way to draw attention to your campaign!

5. Engage with followers 

Engaging with your followers is a great way to get a better understanding of their needs and preferences when it comes to the ever-changing housing market. Ask them questions about how they're feeling about current trends, or what changes they'd like to see in the industry. 

This will help you tailor your campaign more effectively and also create conversations between potential customers. Plus, it's an opportunity for you as an agent to build relationships and show that you care about their individual situations!

Social media marketing campaigns can be an incredibly powerful tool for mortgage agents when used correctly. By leveraging local housing trends, you can create engaging content that resonates with potential customers and shows why they should choose you over other agents in the area! 

Ready to bring your next campaign to life? 

At OpenHouse, we get it: social media campaigns are essential for promoting your business and making it shine! That's why, in addition to our monthly subscription services for agents, we also offer custom content creation so you can bring your next marketing campaign to life. Get in touch with us today to find out how we can help make it happen!